Reno Web Design Day 4: Mobile Websites by Web Design Reno TWD
Reno Web Design Day 4: Mobile Websites by Web Design Reno TWD | http://TruckeeWebDesigner.com | 530.582.7420
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YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide viewers each month.
As a local business owner, you probably already realize how important it is to build your online presence; with masses of people flocking to YouTube each day, it provides the perfect platform to do so.
Here’s why:
* YouTube is one of the highest-ranking sites on the Internet. Along with over a billion unique views per month, billions of videos are also watched each and every day.
* YouTube Mobile gets at least 400 million views per day, and these numbers are expected to grow as more people start using smartphones and mobile tablets.
* Over 100 million viewers perform some form of social action each week on YouTube. For example, they may leave comments and/or click “like” on the videos they enjoy.
* Establishing your brand and boosting your company’s credibility are top priorities as a business owner.
YouTube helps you share your advertisements, campaigns, and other marketing videos online – free of charge.
* YouTube provides a way for you to get immediate, honest feedback on your products and services. As previously mentioned, millions of people perform social actions on YouTube every week. You can also encourage feedback by asking your viewers to leave comments, questions, and suggestions.
* Google AdWords for video allows you to boost your videos even further. You’ll be able to choose your target audience and promote your videos according to interests, age group, location, and more.
* YouTube provides in-depth SEO-optimization choices. Not only can you create a professional business profile, but you can also use popular keywords and descriptions on each video, and keep track of analytics.
* YouTube allows you to use embedding options. You can easily customize the size of the video to fit onto your business website.
* Millions of videos are shared daily on social media sites such as Facebook, Twitter, and Google Plus. YouTube provides extremely easy sharing options, such as arrays of social media widgets, email widgets, shortened URLs, and more.
* YouTube has been the #1 mobile video website for the past several years. As aforementioned, millions already use their cellphones to view videos. In addition, however, many people spend over 20 minutes a day watching YouTube videos via smartphones. Since mobile users also tend to seek business locations and product information on their phones, YouTube provides a perfect way for local businesses to reach more local consumers.
Sources:
YouTube: Statistics: http://www.youtube.com/yt/press/statistics.html
YouTube: Grow Your Business with YouTube: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/advertise/medias/pdfs/playbook-onesheeter-en.pdf
With high-speed Internet and an array of categories to choose from, online video viewing has exploded. In fact, YouTube alone receives more than three billion views on a daily basis, and a good majority of these views are on products and services videos.
In order to determine how videos affect consumers, a series of studies and polls have been performed in recent years. The statistics have clearly revealed that not only are videos the preferred choice by an overwhelming amount of consumers, but people tend to remember the companies that create engaging and/or helpful videos, and usually end up purchasing a product or service as a result.
If you’re considering video marketing for your business, the following stats will give you a good idea of how much online video viewing has grown and how having your own videos can help your company:
1. An average one-minute online video conveys what a 1.8 million-word essay would convey, which equals over 3,500 blog posts.
2. People visiting websites spend an average of 88% more time on sites that include videos.
3. Over 70% of shoppers prefer to see a video on the products page while viewing a company’s website.
4. Close to 60% of shoppers in the United States state that watching a product video helps them feel more confident before purchasing. In the addition, these shoppers also feel less inclined to return a product if they viewed a video prior to purchasing.
5. YouTube is currently the leading platform in which consumers watch product videos, at 60%.
6. Although computers are still the primary way that most consumers view videos, over 50% said that viewing videos on their smartphones is a quick and convenient way to find product information. Mobile users represent a large portion of consumers.
7. By 2016, experts estimate that at least two-thirds of the world’s mobile viewing will be videos.
8. By placing a video on your business landing page, your company website is 53% more likely to show up on the first page of Google search engine results.
9. Companies that use videos in conjunction with email marketing see an average 75% decrease in email opt-outs.
10. In a recent survey geared towards hundreds of executives, 85% stated that they view business videos, and 65% typically view the company’s website after watching.
Sources:
4Q: How Consumers Shop with Video: http://www.shop.org/sites/default/files/invodo_etailinggroup_-_how_consumers_shop_with_video_may_2013_v2_0.pdf
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012-2017: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Forbes INSIGHTS: Executives Embrace the Non-Text Web: http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
Getting exposure to your online videos is just as important as creating them. With millions of videos being uploaded daily, you’ll need an effective way to stand out from the crowd.
A video marketing consultant is a trained professional experienced in helping companies boost their marketing videos and online presence.
However, video marketing specialists come with a wide variety of skills and knowledge; so it’s crucial to do your homework before choosing one to work with.
Consider the following tips when deciding who is right for your company:
1. Proven Track Record: Be certain to ask for samples and client references. Experienced video marketing consultants typically have no problems providing you with previous work experience and credentials.
2. Strategy and Execution: A competent video marketing consultant should understand the types of strategies that will work for your particular industry and how to successfully execute them.
Ask questions about how the consultant will carry out an effective video marketing campaign. For example, you can ask about SEO optimization, keyword placements, and what social media strategies will be used.
3. Be Cautious of Guarantees: Although we all love guaranteed results, the Internet is a constant-changing environment and the algorithms used to find information online is never set in stone. Therefore, a video marketing consultant who promises you that your videos will stay in the top spot on search engine results forever or that your videos will be the most viewed on YouTube isn’t being forthcoming with you.
It’s an ideal situation, but it’s not something that can ever be guaranteed. A professional video marketing consultant will explain to you how they will increase your views as well as provide a strategically-planned operation on how to boost your sales, but will never promise you things that they cannot deliver.
4. Social Media Experience: Social media marketing goes hand-in-hand with video marketing and a qualified video marketing consultant will not only know all about the major social media sites, but will also have proven experience with social media.
Make sure to ask about plans involving advertising on social media and how your videos will be marketed on the popular social networking websites.
5. Knowledge of Your Industry: It’s a good idea to have a video marketing consultant that understands your industry. Keep in mind that they don’t have to be experts in your field; however, they should at least ask in-depth questions about your company goals, products, and/or services. This way, they can make the best video marketing choices for your business in particular.
It goes without saying that your business needs a strong web presence to be successful in the Age of Information, and that your website is integral to your web presence. However, do you realize the importance of good Reno web design, when it comes to your business brand? That’s right – it’s not just enough to have an aesthetically pleasing site with good content. Good design is more complex than that, and it can mean the difference between having an effective or ineffective website. Want to know why design is so important? Here is how a good website design creates a great impression:
Professionalism. When you take shortcuts, it shows. Don’t make the mistake of taking shortcuts with your web design. Sure, your teenage cousin knows a thing or two about creating websites, but unless he can create a top-notch, professional-looking site for your business, your site is just going to look amateurish . . . and your site visitors will get the impression that you are an amateur. Spring for a good website design.
Navigation. Good design is centered on creating an effortless experience for your site visitors. You don’t want people to have to work or make guesses to find their way around your site. By providing them with straightforward, simple, and well-organized site navigation, you are not only giving your visitors the impression that you care about catering to them, but you are also ensuring they can find (and read!) all of the valuable content you have on your site.
Branding. Your website design should be in line with your business branding in every way – from the colors to the fonts. That means that good web design, with your brand in mind, will elevate your brand and increase brand awareness, thereby creating a lasting impression for your visitors.
Attention grabbing. You have a very limited window of time in which to grab new site visitors’ attention and pique their interest enough to want to stay and explore for a while. As a matter of fact, studies show that a first impression in the web world may take as little a fraction of a second to form. Good web design will snag your site visitors and enable you more time to get your message through to them. In a world where first impressions are so vital, you can’t afford not to invest in good design.
Don’t skimp when it comes to building your brand. Contact the experienced professionals at Truckee Web Designer to handle all of your logo and web design needs. We can be reached by phone, at 530.582.7420, or email: david@truckeewebdesigner.com
Truckee Web Design has been featured in the Sierra Sun newspaper. The Sierra Sun newspaper serves Truckee and all of the North Lake Tahoe region. You can read about the services Truckee Web Designer offers from custom web design to search engine optimization.
A – Z index. Navigation is arguably one of the most important factors influencing your site’s success, and for that reason, you
should always be on the lookout for cool new navigation features you can add to your site. One such feature that is really catching on when it comes to site navigation is the A – Z index, which is exactly what it sounds like: a way for your visitors to easily find things on your site simply by clicking the corresponding letter of the alphabet (or number).
Image galleries. Gone are the days when simple graphics could attract major attention and cause some audience “oohs and ahs.” Now there are a number of sleek ways you can incorporate a variety of images into a single web page in order to get the most bang for your buck. Consider a sliding image gallery that allows users to view new images by simply clicking a left or right (or up or down) arrow, or a neat tiled image gallery with a hover-box preview feature that allows users to simply hover over any single image to enlarge it. A variety of image galleries can be inserted into your site via a CSS stylesheet, or by way of plug-ins (if you use a site-building platform like WordPress).
Alert box. As previously mentioned, navigation is tantamount to the success of any website. One way you can help your visitors navigate through the information on your pages is to organize your content so that the order of importance is very clear. An alert box is a cool, eye-pleasing way to draw a visitor’s attention to content that is most pertinent.
When it comes to building your brand, your website is one of your most powerful tools. Make sure you get the best of the best by contacting the experienced professionals at TruckeeWebDesigner.com to handle all of your web design needs. We can be reached by phone, at 530-582-7420
When we talk about optimizing a website, there are two different
schools of thought. There are people who give more currency to
on-page factors and then there are those who talk more about
off-page factors. People who talk about on-page factors speak
more about things like keyword optimization, using the right title
tags, using less HTML, using the right fonts and images, etc.
Those who believe more in off-page factors won’t give much
regard to all these points, but they will think more about generating
more traffic through backlinking and other similar methods.
Now, the big question is–which of these schools of thoughts
is correct?
Let us put it this way–if all your on-page factors are in order
and if you just get one backlink for your website, then you have
everything that might take you to #1 on Google. Yes, you read
that right. This is absolutely true. And in contrast–what will the
off-page believing website have to do? To put it very simply, a
website that doesn’t use much of on-page factors but trusts
implicitly on off-page optimization will need to really put its act together.
In sheer numbers, such a website will have to get 10 times more
backlinks than the website that has good on-page factors.
Sounds like an enormous bit of work, right? Well, it is! The best
way then is to focus on all those on-page things which the big boys
of the Internet marketing world are already using and telling everyone about.
As this series continues, you will be shown how you can do
these various on-page factors so that you virtually carry your
website to Google’s top position.
If your website isn’t mobile friendly, you are losing business!
There are almost 5 times more mobile phones than laptops and computers.
Did you know? Most websites won’t work on a mobile phone!
Most mobile sites are slow to load, hard to view and don’t offer the right kind of experience for mobile users. We make it EASY for mobile users to get the content they’re looking for!
“Anything Google creates from here on out will be first placed on the mobile platform and then be worked around for the desktop… In three years desktops will be irrelevant.” – Google
With more and more consumers beginning their search online, it is now more important than ever to have a strong web presence! Truckee Web Designer can help get your website going and help you get online rankings. There are various ways to be found on the web through Search Engine Optimization (SEO), Google Maps, Blogging, Pay-Per-Click Advertising and more!
