[dropcap2 variation=”blue”]W[/dropcap2]ebsite design for desktop applications are typically not mobile friendly. I’m sure you’ve been to a website on your smartphone and noticed it did not ideally fit the screen of your smart phone. A mobile friendly website needs to be designed to complement your desktop website.

Consumers today are using their mobile devices to surf the web like never before. 96% of users have stated they have encountered websites that are obviously not designed to be viewed on mobile devices. It is important to have a mobile friendly website for viewers visiting your website. If internet users visit your mobile friendly website, they are more likely to stay on your site and utilize your services.

Users have stated to obvious. When they visit a mobile friendly website, they are more likely to return to that site in the future and utilize the services.

Not having a mobile friendly website helps your competitors.

Having a good mobile website is becoming important more these days. Users will continue to surf the internet on their smart phones until they find a mobile friendly website. What this means is your competitors may benefit if your website is not mobile friendly. If your site is mobile friendly, then you can be assured to get the users to stay on your site and use your services.

61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site

79% of people who don’t like what they find on one site will go back and search for another site

50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly

Non-mobile friendly website may hurt your business

Having a poor mobile experience may be bad for your business. A website that is not mobile friendly may leave users feeling frustrated with negative reactions. This may translate into an unwanted negative branding.

  • users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • people they felt like they’ve wasted their time by visiting those sites
  • people that a bad mobile experience made them less likely to engage with a company
  • users stated that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

Research has confirmed what we already know which is mobile users will seek out and engage with mobile friendly websites. This is a reminder of how quickly users attitudes develop about companies by the mobile site experience. Having a good mobile site is not just about making more sales, it is a vital part to building a strong brand and lasting customer relationship for your mobile user clients.